The GTM Foundation
Great products fail every day because founders can't crack distribution. In the B2B world, how you go to market is often more important than what you're selling.
Understanding Your Ideal Customer Profile (ICP)
Before you can sell, you need to know exactly who you're selling to. Your ICP should be specific enough to guide every decision.
MW
Written by
Marcus Williams
Partner, GTM Labs
Helping founders build and scale their ventures at Lume Network. Passionate about startups, growth, and building great products.