Funding
The Startup Funding Playbook
A guide to startup funding. When to raise? How VCs decide? Stage-by-stage strategy, term sheets, valuation, and building investor readiness.
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GTM Labs
Go-to-market acceleration
Start where your buyers already buy. We arm trusted channel partners with proof of your product to drive adoption through established distribution channels.
50+
Channel Partners
3x
Avg Revenue Growth
60%
Faster Time to Market
40+
Successful Launches
Overview
Distribution over discovery
GTM Labs helps you reach customers through channels that already have their trust. Instead of building awareness from scratch, we plug you into existing distribution networks where your buyers are already engaged.
Key Features
What's Included
Comprehensive support to accelerate your gtm labs journey.
Channel Strategy
We identify the right distribution channels for your product — whether that's resellers, integrators, marketplaces, or strategic partners.
Partner Enablement
We create the materials, training, and support that partners need to effectively sell and implement your product.
Proof Points
We help you build the case studies, testimonials, and data that give partners confidence to recommend you.
Launch Orchestration
We coordinate go-to-market activities across multiple channels for maximum impact and efficiency.
Sales Acceleration
We provide direct support for high-value deals, including co-selling and technical pre-sales.
Market Intelligence
We share insights from across our network about what's working, what's not, and where opportunities exist.
Specialized Tracks
Explore GTM Labs Tracks
Dive deeper into focused areas with specialized support.
Step by Step
How it works
A proven methodology to drive results
1
Step 1
Discovery
We map your ideal customer profile and identify the channels where they already buy.
20%
We map your ideal customer profile and identify the channels where they already buy.
Perfect Fit
Ideal for startups that...
We work best with founders who match these criteria. If this sounds like you, let's talk.
Check Your Fit1
Have a product that's ready for market
2
Struggle with customer acquisition or long sales cycles
3
Want to leverage existing distribution channels
4
Need help building partner relationships
4 key criteria
Explore Other Programs
Comprehensive support across your entire growth journey.
Related Reading
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GTM Labs FAQ
Common questions about GTM Labs
We work across multiple channel types including technology resellers, system integrators, strategic partners, marketplaces, and affiliate networks. The right mix depends on your product, target customer, and go-to-market stage.
We start by deeply understanding your ideal customer profile and where they currently buy similar solutions. Then we map our network of 50+ channel partners against that profile to identify the highest-potential matches.
We help create everything partners need to sell effectively: sales playbooks, product training, demo environments, competitive positioning, pricing guidance, and co-marketing materials. We also provide ongoing support as they ramp up.
Most companies see their first partner-sourced deals within 60-90 days of launching with a channel partner. Time to meaningful revenue depends on your sales cycle, but we typically see 3x faster time-to-market compared to direct-only approaches.
While our focus is channel acceleration, we recognize that most companies need a blend of direct and indirect sales. We can help you think through the right mix and ensure your direct and channel efforts complement rather than compete with each other.
Not every partnership works out, and that's okay. We help you set clear expectations upfront, track performance rigorously, and make data-driven decisions about where to invest. We'd rather help you double down on what's working than chase underperforming partnerships.