Funding23 min read
GTM Labs
Leverage existing distribution to reach customers faster
The Channel Partners track helps founders identify, engage, and activate distribution partners who can accelerate go-to-market and reduce customer acquisition costs.
Overview
Distribution through relationships
Channel partnerships turn others' customer relationships into your distribution advantage. We help you find, structure, and activate the right partnerships for your stage and market.
Core Elements
Key components of Channel Partners
Everything you need to succeed with this specialized track.
Partner Mapping
We identify potential channel partners based on customer overlap, capability gaps, and strategic alignment.
Value Proposition
We help craft partner-specific value propositions that address their business needs.
Commercial Models
We design partnership structures including revenue share, referral fees, and co-selling arrangements.
Partner Enablement
We create materials and training to help partners effectively sell your solution.
Relationship Management
We advise on ongoing partner relationship management and performance tracking.
Perfect Fit
For founders who...
Have a product that complements larger platforms or vendors
Want to accelerate distribution without scaling direct sales
Are entering new markets or segments through existing relationships
Need help structuring and negotiating partnership deals
Explore Other Programs
Discover how our programs work together to accelerate your growth
Build Your Channel Strategy
Apply to Lume Network to access Channel Partners expertise.