Funding23 min read
GTM Labs
Coordinated launches that maximize impact
The Launch Campaigns track helps founders plan and execute product launches, feature releases, and market entry campaigns that generate momentum and results.
Overview
Launches that land
A great launch creates momentum that compounds. Launch Campaigns coordinates messaging, timing, channels, and partners to maximize the impact of your key moments.
Core Elements
Key components of Launch Campaigns
Everything you need to succeed with this specialized track.
Launch Planning
We create comprehensive launch timelines with clear milestones and dependencies.
Messaging Framework
We develop launch messaging that resonates with target audiences.
Channel Strategy
We identify and prioritize the channels that will drive launch success.
Partner Coordination
We help coordinate launch activities with channel and technology partners.
Momentum Building
We design post-launch activities that sustain and amplify initial momentum.
Perfect Fit
For founders who...
Are launching a new product, feature, or market entry
Want to maximize the impact of limited marketing resources
Need help coordinating launch activities across channels
Seek to build sustained momentum beyond launch day
Explore Other Programs
Discover how our programs work together to accelerate your growth
Plan Your Next Launch
Apply to Lume Network to access Launch Campaigns expertise.