Why Channel Partners?
Building a direct sales team is expensive and slow. Channel partnerships offer an alternative: leverage existing relationships to reach customers faster.
The Math Makes Sense
Direct sales: Hire 5 AEs at $150K OTE each = $750K/year. Channel approach: 3 partners with 50 existing customers each, 2% conversion = faster path to 100 customers.
ER
Written by
Emma Rodriguez
Head of Network
Helping founders build and scale their ventures at Lume Network. Passionate about startups, growth, and building great products.